It's with great anticipation and excitement that I finally announced the new name and brand for my Prom and Formal dress boutique in Chesterfield, VA.
...drum roll, please...
Glitter and Lace Formal Dress Boutique !!!!!!
I must share how this all came about. I purchased Prima Bella Formals back in May. I have been busy building my partnerships with dress designers. Studying all of them, carefully reviewing their designs, talking with them personally and really getting to know their companies. I am proud that I have personally selected the best!!! I love all of the companies that I am carrying. Their clothing is of the highest quality and I was really impressed with their customer service and their willingness to help the new kid on the block. They have helped me so much to navigate this new endeavor. I have been busy purchasing all new homecoming dresses and building a beautiful collection of Mother of the Bride gowns, beautiful evening gowns for special occasions such as Ball's and Gala's and pageant gowns and interview dresses.
I am completely emotionally invested in this new venture and it became pretty clear that I needed it to represent me and the brand I want to build...here came the hard part, coming up with a name. It was the hardest thing ever, sounds so simple but I needed a name that represented my brand, who I am, the message I want to convey, sound cool and catchy for my younger clients but not too young to turn off my more mature clients...not easy!!!! So, I hired a PR firm. I have spent 10 years building my photography brand, I really don't have 10 years to do that again, lol. I hired the amazing PoshPR !! Caroline and her staff have been amazing and frankly after 2-3 months of "trying to figure it out myself.", they were able to help me within hours. It is so me, with my sparkly Kate Spade sneakers and boho dresses, what can I say, I'm unique , right!! But, I have both sides. I love the most couture gowns and I also love lacy , soft feminine styles as well.
Through my research, Chesterfield was in need of a women's formal wear boutique that offered a smaller , more personalized boutique experience. And what I found was so many MOB's looking for modern and couture wedding attire. I have been overjoyed at the response that I carry modern styles. Women want mermaid and couture gowns for black tie wedding's, beautiful lace, intricate beading. My MOB's have really enjoyed the curated collection of MOB gowns. The high school girls have loved the smaller boutique experience as well. They have expressed that it was less stressful and less overwhelming. I have had girls and women come to me in tears because they either couldn't find their size , were too overwhelmed or simply dismissed because of budget. I am proud to offer gowns in sizes 00-32, a wide variety in price points as well as 2 custom designers that can make you the dress of your dreams in your size. I also have one of the best seamstresses in Richmond, as well as a stylist to assist with any special occasions. I also have a designer that can make matching ties and bow ties for your date to compliment your dress. We will offer the best and most current prom gowns in RVA as well as homecoming dresses, pageant gowns for women, teens and little girls, MOB gowns and evening wear for your special gala.
All prom and homecoming dresses will be registered to ensure that your dress will not be sold to other student at your school. Let me take one moment to address on line formal gown shopping. I officially purchased the boutique in May. I can not tell you how many young ladies I saw that had purchased a gown online ...come to me in a panic that the dress was not what they expected. Poor quality and didn't fit. I then began researching and was shocked at what I learned. An overwhelming amount of online "knock off" brands, scams and just outright poor quality. I also got to witness some really special bonding time between mother and daughter and it reminded me of when my girls were in high school and the excitement I felt when they tried on the perfect dress for them. I don't think it would have been that special to receive a dress in the mail. So, ladies bring your mama or dad, because they are just as excited as you about your formal gown. We know its a special night and we would like to be a little part of that :)
This year will be a year of continued growth and learning what my clients need and want. It will be all about building relationships in our community. Exciting new partnerships. I am very excited about the direction this has taken me so far and I look forward to serving Chesterfield , Richmond and all of Virginia and beyond. I want to hear from you and please give me feedback. I am a straightforward person, If it's not positive please call or email me before going to social media so I can fix it. Bad reviews can ruin a business, so please allow me the chance, I know this is a learning period for me but I am working hard to ensure that everything is perfect and that you are well taken care of.
As you can see I've been very busy . I wanted everything to be in place before my official Grand Opening. I will be announcing the date soon!!! Please look for the announcement and stop by to say hello. Follows us on IG and Facebook to receive updates an information. Your support means everything !!